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Advertising + Market Research
There are no limits to what can be observed and studied: sales analyses at the POS are routine in connection with product launches, and so are recall tests for communications. There can be many reasons why customers come back for more or decide to go elsewhere instead. Today, however, the causes of certain behaviors can be ascertained faster and earlier than in the past: with Cogia search technology, which captures moods and opinions among the public — both customers and noncustomers — in realtime. This new technology can’t take the place of in-depth research, but it ideally supplements it to provide a 360-degree perspective, delivering information on relevant topics in minutes. This gives users of Cogia Web 2.0 Observer a crucial edge, so they have time to act instead of merely reacting.
Strong brands drive the success of the companies selling them, so they need to be systematically monitored, supported and further developed. Targeted market research in the field of Competitive Intelligence, detection of “weak signals”, and trend and tonality analysis all help to illuminate brand/customer relationships and collect valuable information for optimizing strategies.
Cogia Products for Your Industry:
CI Vertical Search >>
For indexing and processing very large data volumes
CI Web Observer 3.0 >>
For web monitoring, especially for social web monitoring
CI Web Audit >>
status quo analysis of digital communication and discussion
continuous quantitative and qualitative analysis of User Generated Content on a weekly or monthly basis